Why Someone Else Might Pay for This

Cakes don’t get any more proverbial than the one we hope to eat (and have too) come the 12^th Pub. 

You see apart from drinking at 12 Pubs in six cities around the world, we're hoping to convince other people to pay for it.

It’s our intention to turn this whole affair into a bit of a media circus come the silly season. In doing that, we expect to generate some random web traffic from hungover souls seeking a vicarious midday tipple while they count down the workday hours that separate their latest hangover from their next drink.

And as anyone who’s reading this knows, you belong to a valuable demographic. You’ve got great prospects and a good bit of disposable income that you’re just itching to spend on something frivolous…anything (Yes…all nod slowly) and advertisers want to talk to you.

Plus you’re probably also pretty suggestive when taking vicarious midday tipples over the internet (maintain slow nodding).

Problem is, this is not the sort of initiative that people are used to sponsoring.

A brewery’s not going to get on board because the wowsers will say it’s irresponsible to encourage too much fun. Shame about that because it would fit so perfectly with the opening line – “If Carlsberg did pub crawls…”

Red Bull’s not going to sponsor us because we’re not stupid cartoons, which is pretty deflating. And that’s about it. Travel companies, airlines, communications companies and political parties/Presidential candidates probably don’t have the vision to see the opportunities.

Any sponsorship ideas welcome at the forum or on email.

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